Alain Delamuraz, Global Marketing Director, Blancpain
‘We only make circles, and the simplicity can reflect the essence of watches and movements … this is the purest concept!’
In the 1980s, when Jean-Claude Biver took over Blancpain with a history of more than 200 years, he set the above-mentioned design tone, and passed ‘Since 1735, Blancpain has never launched a quartz watch, and In the future, the slogan will help Blancpain break away from the quartz crisis and devote itself to the production of top-level complex mechanical watches, extending the traditional watchmaking art. Later, Blancpain was reborn as an indicator of vintage and exquisite mechanical watchmaking. Brand. Represented by the Blancpain 1735, this complex timepiece integrates the functions of minute repeater, tourbillon, perpetual calendar, moon phase and chronograph hands. It takes a year for the watchmaker to complete the assembly of the movement.
Since Marc A. Hayek became president and CEO of Blancpain in 2002, Blancpain has drawn inspiration from its rich history and has continuously introduced a number of breathtaking new movements and complex craftsmanship designs. Re-improving the Fifty Fathoms watch, a clever interpretation of the Villeret series, and the introduction of a novel design of the avant-garde series L-evolution.
‘All innovations are based on people.’ In the delicate showroom of Basel Blancpain, Blancpain Global Marketing Director Alain Delamuraz shared Blancpain’s success concept. Alain graduated from the most famous Centennial Hotel Management School (Ecole Hoteliere de Lausanne) in Lausanne, Switzerland. Born into an aristocratic family, he speaks five languages. The hotel served before entering Blancpain is the most aristocratic Savoy hotel Group, its British hotel once undertook the coronation banquet of Queen Elizabeth II of the United Kingdom, and another serving of the Bank of America Palace Group has one of the top 10 most luxurious spas in the world by Forbes Magazine. He worked at the age of 21. I have been to Fredy Girardet’s Restaurant, one of the top ten restaurants in Switzerland. These experiences related to ‘top-class’ and ‘luxury’ suggest that Alain, wherever he is, ‘people are the most important factor.’
‘What top hotels and watches have in common is that we face the most discerning customers. The most important thing is to take care of customers and take care of their feelings. Just like the restaurant chooses the best ingredients for customers. Blancpain has to prepare the best watch materials for customers. ‘With the raw materials, the maker becomes an important bridge to achieve product and customer communication. ‘Without a great watchmaker in the watchmaking industry, we are nothing.’ Although customers can’t see how chefs cook delicious food in the kitchen, and how watchmakers can assemble movements, this does not mean that people Can’t feel the emotion of the maker. ‘Passion is reflected in the watchmaker’s pursuit of the details of watch craftsmanship.’
In the watch box in front of Alain, there are several models that Blancpain recommended in Basel this year. ‘Come, look at these watches, you can fully feel the passion of Blancpain watchmakers.’ This is an interesting interpretation. Pick up a Blancpain QUANTIèME RéTROGRADE women’s watch at your convenience. Under the microscope, the texture of mother-of-pearl is transformed into a hazy brilliance, hazy and tender, like the mist evaporating from Lake Thun at the foot of the Jungfrau, diffused leisurely, just right The light of the diamond on the dial is intertwined with light and shadow, like a natural picture of the mountains and lakes of Switzerland. The mother-of-pearl dial is the material of choice for many of the top brand women’s watches at Basel this year, but natural mother-of-pearl with such neat texture and regular brilliance is rare. The workload of manual selection can be imagined. Among thousands of materials, this is a process of choosing the best and the best. If not all the emotions are poured into it, and every detail is treated like the creation of art, slight flaws will become an artwork for life. regret. It can be seen that the process of making a top-level watch is to pursue the ultimate art, which depends entirely on the creator’s attitude towards the work.
In addition to pursuing the ultimate in the watchmaking process, Blancpain’s marketing approach is also pursuing the ultimate experience of human senses. Not to mention the cooperation between Blancpain and Lamborghini Motorsports, and the cooperation between Blancpain and Bocuse d’Or International Culinary Competition, which is a marketing method used by other high-end brands. Blancpain is unique It is to cooperate with National Geographic on the original marine expedition plan, to fund marine scientists and photographers to survey, research and protect the last few pure and unaffected sea areas, and to study how the marine ecosystem works without human interference.
这些 When these video materials came out, Blancpain put together the wonders of the underwater world and the design of Blancpain watches, forming a rather magical contrast. On the one hand, the octopus glows colorfully on the sea floor, on the other hand, Blancpain’s movement shows the same psychedelic colors as the octopus with the help of Métierd’Art. When the sharks roamed a beautiful curve on the ocean floor, Blancpain’s round dial also turned into a beautiful arc. The beauty of nature has a natural shock. Blancpain finds inspiration from it and faithfully expands respect for nature and art.
When Shensi recovered from the exploration of the underwater world, Alain was very fortunate that Blancpain’s aesthetics could be understood: ‘We are like cocktail experts and need to reconcile knowledge in different fields. We will make customers feel how the brand respects human beings. Cultural heritage, respect for nature, and reflect this respect in the ultimate pursuit of the beauty of products. ‘