The annual SIHH Geneva International Haute Horlogerie Salon is in full swing again, the friends of the Watch House once again report from the front and the back, presenting the fastest, The first-hand simultaneous report. Let’s walk into the exhibition hall of IWC Schaffhausen with the steps of our watch house.
This year’s IWC’s main push series is the classic pilot’s watch series, so this year, when entering the SIHH IWC’s exhibition hall, it is clear that an old military fighter is suspended, bringing people into a mid-20th century The scenes of the times, together with the leather sofas arranged on the court, echo the leather straps of the pilot’s watches.
On the other hand, in addition to this eye-catching military fighter aircraft, the decoration style of the entire IWC exhibition hall is very modern and stylish, full of mechanical charm and avant-garde spirit.
In this way, the design style of IWC’s venues is a perfect combination of the nostalgic aviation spirit of the last century with the avant-garde fashion and innovative style of this era. The watch series fits perfectly.
IWC has always held a high position in the hearts of watch fans. I wonder if the image of IWC on SIHH this year will meet your expectations? Next, the Watch House will continue to follow the latest developments of SIHH and update more, better and more comprehensive content simultaneously. Please pay attention to the special report of the watch house SIHH Geneva International Haute Horlogerie: