According to reliable news today, Jean-Frédéric Dufour has officially assumed the role of CEO of Rolex. He is also the sixth CEO of the Rolex brand so far.
In the past, Jean-Frédéric Dufour’s name will surely be associated with Zenith. He was laughed and became the ‘replica emperor’ when he became CEO of Zenith in 2009. This should be a glorious sum for his resume. .
Like most CEOs, Dufour does what he likes and excels at. Jean-Frédéric Dufour has used his infinite passion to achieve many brand myths. Prior to Zenith, he was responsible for product development at Chopard. Remember that Hublot CEO Jean-Claude Biver summarized Jean-Frédéric Dufour’s work at Zenith: ‘He can bring the brand back to life.’ For nearly five years In this time, the Zenith CEO re-established the brand’s splendor and ‘precision, purity’ pioneering spirit.
Now he is going to start a new journey with his own glory. The appointment of the sixth CEO of Rolex is an explosive news for the watch industry. As we all know, since the founding of Rolex in 1905, including the founder Hans Wilsdorf, the company has only appointed five CEOs. It is obvious that the company’s power structure has always been extremely stable, and it can even be said to have achieved autocracy. , The degree of authority.
Gian Riccardo Marini, who took office in May 2011, is the company’s fifth CEO. According to the official statement, the organizational structure was reorganized, mainly to respond to the need for Rolex in Switzerland and even globally. Due to changes in manufacturing, manufacturing, and sales strategies, not only the CEO was replaced, but also a new overseas division of the group, and Daniel Neidhart, who was originally responsible for the Chinese market, was appointed as the head of the department. He continued to use Hong Kong as a base to plan overseas business.
This time Jean-Frédéric Dufour’s departure has not yet been officially said, but the arrival of a new CEO will definitely bring something different to the brand. From this year’s Basel Watch Show, it is not difficult to see some of the current trends in the watch market. With the change in the consumption structure, many brands have weakened the competitiveness of the high-end market, focusing on the mid-end watch market. And a major brand such as Rolex, which spans the mid-range and mid-to-high-end markets, will consider the changes in every small detail.
As an editor, I also look forward to Jean-Frédéric Dufour being able to continue to write the glorious myth of my career at Rolex. Let us wait and see!